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A+ Content

A+ Content that turns sessions into sales.

Below the fold is where a shopper decides whether to trust you. We design A+ and Premium A+ modules that tell your brand story, prove your claims and steer buyers to the right product in your range.

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A+ Content · module planPremium A+
Brand storySlow evenings, cedar + fig.
Benefit stack
Details
Callouts
MiniClassicGrand
Burn time40 hr60 hr80 hr
WickCottonWoodWood
Gift box—✓✓
Module checklist
  • Brand story carousel
  • Comparison chart
  • Mobile check
  • Hotspot module
Shot in our studio

Overview

Why it matters.

Most A+ Content is a stack of pretty images with no plan behind it. Ours starts with the questions that stop people from buying. Each module is built to answer one of them: why this product, why this brand, which size, what's inside, how it compares.

We write the copy and design the modules together, so headlines, imagery and comparison tables work as one argument instead of competing for attention. Every layout is checked on mobile first, where most Amazon shoppers read it.

What’s included

Everything in the scope.

Scoped to your catalog after a strategy call. Every deliverable is yours to keep.

01

A+ strategy & module plan

A module-by-module outline mapped to buyer objections, keywords and your product range.

02

Brand story module

A carousel that introduces who you are and links shoppers to the rest of your catalog.

03

Comparison charts

Cross-sell tables that move shoppers to the right variant and keep them inside your brand.

04

Premium A+ layouts

Video modules, hotspots and interactive carousels for eligible brands.

05

Conversion copywriting

Short, scannable headlines and benefit copy written for mobile readers.

06

Upload & compliance review

We submit, monitor approval and fix any rejections so your modules go live.

From the studio

Real work from our studio.

A few frames from recent client shoots, shot, styled and designed in-house.

Before / after example shot in the Captora studio
Before / after
Details module example shot in the Captora studio
Details module
Feature callouts example shot in the Captora studio
Feature callouts
Comparison example shot in the Captora studio
Comparison
Captora studio work example

Our approach

Designed as one argument, not ten images.

We storyboard the full page before designing a single module, so the sequence builds trust from top to bottom: emotional hook, proof, details, then a clear next step.

A+ is also a cross-selling tool. Comparison charts and brand story links are planned around your catalog, so a shopper who lands on one ASIN can discover the bundle, the larger size or the refill.

A good fit if…

  • Your A+ Content was made years ago and no longer matches your brand
  • You have several variants and shoppers buy the wrong one
  • Competitors with weaker products look more premium than you
  • You qualify for Premium A+ and are not using it

How we work

How the project runs.

You always know what is happening, what comes next and where the work is creating momentum.

  1. 01

    Audit & objection map

    We read reviews, Q&A and competitor pages to list what holds buyers back.

  2. 02

    Storyboard & copy

    A wireframe of every module with headlines and copy for approval.

  3. 03

    Design

    Modules designed in your brand system, using our photography or your existing assets.

  4. 04

    Publish & refine

    Upload, approval tracking and updates as products or seasons change.

Growth scenario

What this can look like in practice.

An illustrative scenario with a fictional brand and example numbers.

Illustrative growth scenarioHearth & Hone product photograph (placeholder)
Home & Kitchen

Hearth & Hone

  • Photography
  • Packaging Design
  • Brand Store

Challenge

A premium cookware set competed against cheaper look-alikes, and shoppers could not see why it was worth the higher price.

Our approach

We shot detail-rich lifestyle photography, redesigned the packaging for thumbnail impact and built a Brand Store around kitchen use cases.

+71%Store visitors
2.4×Main image CTR
+33%Average order value
−18%Return rate
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

FAQ

Questions sellers ask us.

Something else on your mind? Ask us directly.

What is the difference between A+ and Premium A+?

Basic A+ Content uses standard image and text modules. Premium A+ adds larger layouts, video and interactive modules, and is available to brands that meet Amazon's eligibility requirements.

Do I need Brand Registry for A+ Content?

Yes. A+ Content is available to brand owners enrolled in Amazon Brand Registry. If you are not enrolled yet, we can guide you through it.

Can you use the images I already have?

Absolutely. We can design with your existing photography, or combine it with new shots from our studio where gaps exist.

How long does A+ approval take?

Amazon typically reviews A+ submissions within several business days. We monitor the status and handle any requested changes.

Related

Pairs well with.

In-house studioAmazon Product Photography & Video

Studio, lifestyle & video that sells

In-house studioAmazon Brand Store Design

Storefronts built like flagships

Amazon growthAmazon Listing Optimization & SEO

Rank higher, convert better

Ready to grow on Amazon?

Let’s find your biggest growth opportunities.

We will review your listings, advertising, creative and account performance, then show you where to focus first.

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