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Meta advertising

Paid social that stops the scroll.

On Meta, the creative is the targeting. We plan, produce and manage Facebook and Instagram campaigns built around scroll-stopping content, then scale what works across your website and Amazon.

Overview

Why it matters.

Facebook and Instagram are discovery channels. People are not searching for you, so the ad has a second or two to earn attention. That is why our paid social starts in the studio, with hooks, product demos and lifestyle content made for the feed.

We test creative angles systematically, read the results honestly and put budget behind the concepts that drive real purchases, not just cheap clicks.

What’s included

Everything in the scope.

Scoped to your catalog after a strategy call. Every deliverable is yours to keep.

01

Creative strategy

Angles, hooks and offers planned around your audience and product.

02

Ad production

Static, carousel, Reels and UGC-style video produced in our studio.

03

Campaign management

Prospecting and retargeting structures managed and optimized weekly.

04

Audience building

Lookalikes, interest testing and customer lists set up properly.

05

Pixel & Conversions API

Tracking checked so the algorithm learns from real purchases.

06

Creative testing reports

Clear reads on which hooks, formats and offers are winning.

Creative test · round 3Example
A
B
C · Winner

Hook A · UnboxingCTR 2.9%

Hook B · Before / afterCTR 2.1%

Hook C · UGC reviewCTR 3.4%

Our approach

Creative is the strategy.

We run structured creative tests: a small number of clear concepts, each with variations, so learnings are reliable and can be applied to the next round.

Winning creative is then reused across your Amazon listings, Sponsored Brands video and Store, so one production budget works harder.

A good fit if…

  • You have a product that demonstrates well on video
  • Your Meta ads were working and have stalled
  • You need a steady pipeline of fresh creative
  • You want to build demand beyond Amazon search

How we work

How the project runs.

You always know what is happening, what comes next and where the work is creating momentum.

  1. 01

    Audit & tracking

    We check your pixel, Conversions API and past performance.

  2. 02

    Creative plan

    Concepts, hooks and scripts for the first testing rounds.

  3. 03

    Produce & launch

    Ads shot, edited and launched in a clean campaign structure.

  4. 04

    Test, learn, scale

    Weekly optimization and monthly creative refreshes.

Growth scenario

What this can look like in practice.

An illustrative scenario with a fictional brand and example numbers.

Illustrative growth scenarioKinetiq Fitness product photograph (placeholder)
Fitness & Training

Kinetiq Fitness

  • Brand Store
  • A+ Content
  • Meta Ads

Challenge

A resistance-band brand relied on a single hero ASIN and had no way to move shoppers into its bundles and accessories.

Our approach

We designed a multi-page Brand Store, cross-selling A+ comparison charts and Meta video ads that sent warm traffic to Amazon.

+64%Bundle sales share
$94KTotal ad sales
+41%New-to-brand orders
27% → 21%ACoS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

FAQ

Questions sellers ask us.

Something else on your mind? Ask us directly.

Can Meta ads drive Amazon sales?

Yes. Meta ads can send traffic to Amazon, measured with Amazon Attribution links, although most brands see the best control when also driving traffic to a website or landing page.

Do you create the ad content?

Yes. Our studio produces photo, carousel and video ads, including UGC-style content, so creative and media are planned together.

How often do you refresh creative?

It depends on spend and fatigue, but we plan regular creative refreshes so performance does not stall.

Do you manage organic social as well?

Our focus is paid social. Content we produce for ads can of course be used on your organic channels.

Related

Pairs well with.

Ready to grow on Amazon?

Let’s find your biggest growth opportunities.

We will review your listings, advertising, creative and account performance, then show you where to focus first.