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Growth scenarios

Creative and management, working together.

Six illustrative scenarios showing how we combine studio creative, listing optimization and advertising. Brands are fictional, imagery is placeholder and numbers are examples, not client results.

Illustrative scenariosFictional brandsExample metrics
Illustrative growth scenarioVeluna Skin product photograph (placeholder)
Beauty & Skincare

Veluna Skin

  • Product Photography
  • A+ Content
  • Amazon PPC

Challenge

A new skincare line had polished packaging but weak listing creative and no clear value story for shoppers comparing premium alternatives.

Our approach

We built a complete visual journey with product photography, benefit-led infographics, A+ Content and focused launch campaigns.

+38%Ad revenue growth
42% → 31%ACoS improvement
$8.6KMonthly ad sales
$61KTotal ad sales
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.
Illustrative growth scenarioIronroot Nutrition product photograph (placeholder)
Supplements

Ironroot Nutrition

  • Listing SEO
  • A+ Content
  • Amazon PPC

Challenge

A clean-label protein brand was buried on page three for its core keywords, with a listing that read like a spec sheet and ads bidding on everything.

Our approach

We rebuilt the keyword map, rewrote every listing, designed comparison A+ modules and restructured PPC into ranking and profit campaigns.

+52%Organic sessions
9.1% → 13.8%Conversion rate
Page 1Core keyword rank, from page 3
−24%TACoS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.
Illustrative growth scenarioHearth & Hone product photograph (placeholder)
Home & Kitchen

Hearth & Hone

  • Photography
  • Packaging Design
  • Brand Store

Challenge

A premium cookware set competed against cheaper look-alikes, and shoppers could not see why it was worth the higher price.

Our approach

We shot detail-rich lifestyle photography, redesigned the packaging for thumbnail impact and built a Brand Store around kitchen use cases.

+71%Store visitors
2.4×Main image CTR
+33%Average order value
−18%Return rate
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.
Illustrative growth scenarioNorthpaw Co. product photograph (placeholder)
Pet Supplies

Northpaw Co.

  • Branding & Packaging
  • Photography
  • Sponsored Brands

Challenge

A natural dog treat brand had loyal repeat buyers but an inconsistent look across pack sizes, listings and ads that made it hard to scale.

Our approach

We unified the brand and packaging system, refreshed every listing image and launched Sponsored Brands video with new studio footage.

+46%Repeat purchase rate
+29%Sales per session
$12.4KMonthly ad sales
3.9×Sponsored Brands ROAS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.
Illustrative growth scenarioKinetiq Fitness product photograph (placeholder)
Fitness & Training

Kinetiq Fitness

  • Brand Store
  • A+ Content
  • Meta Ads

Challenge

A resistance-band brand relied on a single hero ASIN and had no way to move shoppers into its bundles and accessories.

Our approach

We designed a multi-page Brand Store, cross-selling A+ comparison charts and Meta video ads that sent warm traffic to Amazon.

+64%Bundle sales share
$94KTotal ad sales
+41%New-to-brand orders
27% → 21%ACoS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.
Illustrative growth scenarioSummit Trailworks product photograph (placeholder)
Outdoor & Camping

Summit Trailworks

  • Full Service Management
  • Photography
  • Amazon PPC

Challenge

A camping gear brand was managing ads, listings and creative across three vendors, with no shared plan and flat sales two seasons in a row.

Our approach

We took over full account management, built a seasonal launch calendar and aligned photography, listings and ads under one 90-day plan.

+58%Total sales
−21%TACoS
2×Faster creative turnaround
+3New ASINs launched
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

From the studio

And this part is 100% real.

The scenarios above are illustrative. These frames are real client work from our studio.

White background example shot in the Captora studio
White background
Lifestyle example shot in the Captora studio
Lifestyle
Model example shot in the Captora studio
Model
Infographic example shot in the Captora studio
Infographic
Lifestyle example shot in the Captora studio
Lifestyle
Before / after example shot in the Captora studio
Before / after
Packaging example shot in the Captora studio
Packaging
In use example shot in the Captora studio
In use

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