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Google Ads

Google Ads that bring buyers, not browsers.

Capture high-intent shoppers before they reach a marketplace. We run Search, Shopping and Performance Max campaigns that send profitable traffic to your website or your Amazon listings.

Book a strategy callSee scenarios
Google Ads · campaignsExample
Clicks↑
Conv. rate↑
ROAS↑
CampaignTypeCTRROAS
Search · BrandSearch8.4%6.1×
Search · CategorySearch4.2%3.8×
Shopping · CatalogShopping1.9%4.4×
Performance MaxPMax1.6%3.9×

Example dashboard. Metrics are illustrative.

Sponsored · yourbrand.com

Small-Batch Cold Brew Coffee | Low Acid, Ready to Drink

Smooth, low-acid cold brew in recyclable cans. Free delivery on your first order.

Managed weekly by people

Overview

Why it matters.

Google is where many shoppers start their research. Well-structured Google Ads put your brand in front of them at the moment they are comparing options, with ads and landing pages that make the decision easy.

We manage Google campaigns with the same margin-first discipline we apply on Amazon, and we design the creative and landing pages in-house, so the click lands somewhere built to convert.

What’s included

Everything in the scope.

Scoped to your catalog after a strategy call. Every deliverable is yours to keep.

01

Account audit & setup

Conversion tracking, Merchant Center and account structure checked or built properly.

02

Search campaigns

Keyword-targeted ads for high-intent brand and category searches.

03

Shopping & Performance Max

Product feed optimization and campaigns that show your products with price and image.

04

Landing pages

Pages designed by our team to match the ad and convert the click.

05

Amazon traffic campaigns

Campaigns that send external traffic to Amazon, measured with Amazon Attribution.

06

Reporting

Clear reporting on spend, revenue and return across Google and your store.

Search & Shopping previewsExample
cold brew coffee cans

Sponsored · yourbrand.com

Small-Batch Cold Brew Coffee | Low Acid, Ready to Drink

Smooth, low-acid cold brew in recyclable cans. Free delivery on your first order.

Shopping ads

Cold brew 12-packFree delivery
Ceremonial matchaFree delivery
Cedar candleFree delivery

Our approach

Intent, structure, landing page.

We separate brand, category and competitor intent so budgets go where they earn the most, and we keep a close eye on search terms to stop wasted clicks early.

Feed quality matters as much as bids in Shopping, so we optimize titles, images and attributes in your product feed alongside campaign management.

A good fit if…

  • You sell on your own website as well as Amazon
  • Your Google Ads account was set up quickly and never structured
  • You want to drive external traffic to Amazon listings
  • You need tracking you can trust

How we work

How the project runs.

You always know what is happening, what comes next and where the work is creating momentum.

  1. 01

    Audit & tracking

    We verify conversion tracking and find wasted spend.

  2. 02

    Structure & feed

    Campaigns organized by intent and product feed optimized.

  3. 03

    Launch & creative

    Ads, assets and landing pages produced in-house.

  4. 04

    Optimize & report

    Ongoing bid, budget and search-term management with monthly reviews.

Growth scenario

What this can look like in practice.

An illustrative scenario with a fictional brand and example numbers.

Illustrative growth scenarioIronroot Nutrition product photograph (placeholder)
Supplements

Ironroot Nutrition

  • Listing SEO
  • A+ Content
  • Amazon PPC

Challenge

A clean-label protein brand was buried on page three for its core keywords, with a listing that read like a spec sheet and ads bidding on everything.

Our approach

We rebuilt the keyword map, rewrote every listing, designed comparison A+ modules and restructured PPC into ranking and profit campaigns.

+52%Organic sessions
9.1% → 13.8%Conversion rate
Page 1Core keyword rank, from page 3
−24%TACoS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

FAQ

Questions sellers ask us.

Something else on your mind? Ask us directly.

Can Google Ads send traffic to my Amazon listings?

Yes. External traffic to Amazon can be measured with Amazon Attribution, and Brand Registry sellers may also be eligible for the Brand Referral Bonus.

Do I need a website to run Google Ads?

Not necessarily. You can send traffic to Amazon, but a dedicated website or landing page gives you more control and lets you build an audience you own.

What is Performance Max?

Performance Max is a Google campaign type that uses automation to show ads across Search, Shopping, YouTube, Display and more from one campaign, guided by your goals and assets.

Who owns the Google Ads account?

You do. We manage it through access permissions and you retain all data and history.

Related

Pairs well with.

Beyond AmazonFacebook & Instagram Advertising

Thumb-stopping paid social

Beyond AmazonWebsite Design & Development

Fast, beautiful brand sites

Amazon growthAmazon Advertising & PPC

Sponsored Products, Brands & Display

Ready to grow on Amazon?

Let’s find your biggest growth opportunities.

We will review your listings, advertising, creative and account performance, then show you where to focus first.

Book a strategy callExplore our services