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Brand Store design

An Amazon Store that feels like your flagship.

Your Brand Store is the only place on Amazon with no competitor ads. We design multi-page Storefronts that showcase your range, guide shoppers to the right product and give your ads a better place to land.

Book a strategy callSee scenarios
amazon.com/stores/everyday-edit
The everyday leather edit.
HomeBagsEyewearFragranceGifts
Fragrance
Eyewear
Home
Store insightsExample
Store visitors↑
Sales from Store↑
Repeat visits↑
Shot in our studio

Overview

Why it matters.

A good Brand Store does three jobs. It makes your brand look established, it helps shoppers find the right product quickly, and it gives your Sponsored Brands campaigns a dedicated landing page that converts better than a generic search result.

We plan the Store like a small e-commerce site: page architecture, navigation, hero imagery and shoppable tiles, all designed in your brand system and built inside Amazon's Store builder.

What’s included

Everything in the scope.

Scoped to your catalog after a strategy call. Every deliverable is yours to keep.

01

Store architecture

Page and sub-page structure organized by category, use case, bestsellers or bundles.

02

Hero & banner design

Full-width, on-brand headers for desktop and mobile that set the tone instantly.

03

Shoppable image tiles

Lifestyle tiles with tagged products so shoppers can buy straight from the image.

04

Campaign landing pages

Dedicated pages for launches, promotions and Sponsored Brands traffic.

05

Video & motion

Background video and product clips where they add clarity, not clutter.

06

Store insights review

We read Store traffic and sales data and adjust layouts over time.

From the studio

Real work from our studio.

A few frames from recent client shoots, shot, styled and designed in-house.

Hero lifestyle example shot in the Captora studio
Hero lifestyle
Category tile example shot in the Captora studio
Category tile
Campaign tile example shot in the Captora studio
Campaign tile
Product tile example shot in the Captora studio
Product tile
Captora studio work example

Our approach

Built for how shoppers browse.

We start from your catalog and your customers, not from a theme. Pages are grouped around the way people shop your category, whether that is by concern, room, activity or collection.

Every Store is designed mobile-first and connected to your advertising plan, so the pages you build are the ones your campaigns actually send traffic to.

A good fit if…

  • Your Store is a single page or still the default layout
  • You have more than a handful of ASINs and need clear navigation
  • You run Sponsored Brands and want a better landing page
  • You are launching a new collection or seasonal range

How we work

How the project runs.

You always know what is happening, what comes next and where the work is creating momentum.

  1. 01

    Catalog & traffic review

    We look at your range, top sellers and current Store insights.

  2. 02

    Sitemap & wireframes

    A page map and layout plan for every Store page.

  3. 03

    Design & build

    Imagery, banners and tiles designed and assembled in Amazon's Store builder.

  4. 04

    Launch & optimize

    Publish, then refine pages using Store traffic and sales data.

Growth scenario

What this can look like in practice.

An illustrative scenario with a fictional brand and example numbers.

Illustrative growth scenarioKinetiq Fitness product photograph (placeholder)
Fitness & Training

Kinetiq Fitness

  • Brand Store
  • A+ Content
  • Meta Ads

Challenge

A resistance-band brand relied on a single hero ASIN and had no way to move shoppers into its bundles and accessories.

Our approach

We designed a multi-page Brand Store, cross-selling A+ comparison charts and Meta video ads that sent warm traffic to Amazon.

+64%Bundle sales share
$94KTotal ad sales
+41%New-to-brand orders
27% → 21%ACoS
Illustrative growth scenario for presentation only. Not a real client result; results vary by account.

FAQ

Questions sellers ask us.

Something else on your mind? Ask us directly.

Is an Amazon Brand Store free?

Amazon does not charge to create a Brand Store. It is available to sellers enrolled in Brand Registry. Our fee covers the strategy, design and build.

How many pages should my Store have?

It depends on your catalog. Most brands benefit from a homepage plus pages for each main category or collection and a bestsellers page.

Can my Store be used for ads?

Yes. Stores and individual Store pages can be used as landing pages for Sponsored Brands campaigns and for traffic you send from outside Amazon.

Do you also handle the imagery?

Yes. We can shoot new lifestyle and product imagery in our studio or design with your existing assets.

Related

Pairs well with.

In-house studioAmazon Product Photography & Video

Studio, lifestyle & video that sells

In-house studioAmazon A+ Content Services

A+ & Premium A+ modules

Amazon growthAmazon Advertising & PPC

Sponsored Products, Brands & Display

Ready to grow on Amazon?

Let’s find your biggest growth opportunities.

We will review your listings, advertising, creative and account performance, then show you where to focus first.

Book a strategy callExplore our services