The brand was spending heavily on ads but lacked a clear strategy. Campaigns were poorly structured, keywords were not optimized, and budget allocation was inefficient. This resulted in low ROAS and rising ACoS, limiting growth potential.
We rebuilt the PPC structure from the ground up, focusing on keyword targeting, bid optimization, and campaign segmentation. High-performing keywords were scaled, while wasted spend was eliminated through negative keyword strategies. Continuous optimization ensured consistent improvements.
An athletic footwear brand came to us with a common challenge — high ad spend with minimal returns. Despite investing significantly in PPC, their campaigns lacked structure and efficiency, leading to wasted budget and poor performance.
We conducted a full audit and identified key gaps in keyword targeting, bidding strategy, and campaign organization. Our approach focused on rebuilding the PPC system with a clear structure and performance-driven strategy.
Once optimized, we scaled high-performing campaigns and continuously refined performance through data analysis and testing. This allowed us to maintain efficiency while increasing growth.
Within a few months, the brand saw a major improvement in ROAS and a reduction in ACoS, along with a significant increase in sales and profitability.
